Speaker Matt McGowan

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Matt McGowan

Director and General Manager


A born and bred New Yorker turned Torontonian who has lived on 3 continents; Matt has worked alongside many of the world's best-known and thousands of lesser-known corporations including brands, agencies, and technology companies. 

Matt is the Director and General Manager of Snapchat Canada, the camera company that owns Snapchat, Spectacles, Toronto based Bitmoji, and Zenly. 

Matt also serves on the advisory board of CPA (Chartered Professional Accountant) Ontario, the governing provincial body responsible for protecting the public interest by supporting members and students in their qualification and professional development.

Previously, Matt served as President and a member of the Board of Directors at the SaaS juggernaut Adestra, an enterprise martech Email Service Provider and Marketing Automation Platform. Adestra was acquired by Upland Software in Dec 2018. Prior to Adestra, Matt was focused on expanding Google and YouTube’s leadership in the advertising and marketing space. Matt also held leadership positions at Incisive Media (acquired), PropertyRoom.com, Headland Digital Media (acquired), and Charles Schwab. Matt is also an active husband, parent, adviser, board member, shareholder, LP and volunteer.

Speaking on: Meet the BANFF Board of Directors and Content Advisory Board

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures


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