Starting his entertainment career in talent representation, Adam bootstrapped his own digital agency, 87AM, out of his New York City studio at the peak of the economic crisis. The agency grew rapidly, and in 2011 was acquired by Allied Global Marketing, the leading entertainment, culture and lifestyle marketing agency. Since then, Adam has led all of Allied’s digital capabilities and was named Chief Global Strategist in 2020 In his time at Allied, Adam has built world-class teams covering digital media, influencers, social, creative and tech development and has worked with major media companies to develop proprietary technology and data systems. Most recently, Adam has been a leading force in the shift of studios and networks to direct-to-consumer marketing via OTT apps, driving customer acquisition and retention metrics that have been up to 85% better than industry averages for a number of high-profile clients. Based in Allied’s office in London, he is successfully leading the company’s expansion into international markets, currently doing services such as media, creative, data in over 50 countries globally.