With a career spanning more than 25 years, Tracey Pearce is an accomplished, award-winning media executive whose experience covers many facets of the industry, including creative development, programming, digital, strategy, legal and business affairs, as well as content distribution. Pearce oversees the subscription portfolio and revenue derived from the distribution of Bell Media’s television networks, and on-demand content to cable, satellite, IPTV, mobile and digital platforms, as well as direct to consumer.
As part of her portfolio, Pearce is responsible for the overall performance of Bell Media’s flagship on demand services Crave and Starz, including HBO and HBO Max. An architect behind the all-new Crave, she helped drive significant growth when it relaunched in 2018. In addition, Pearce oversees Bell Media’s corporate strategy and digital teams.
In her previous role as Senior Vice-President, Specialty and Pay, Pearce oversaw all of Bell Media’s English-language entertainment and factual specialty channels and pay services. Pearce has been instrumental in strengthening Bell Media’s pay, SVOD, and specialty offerings, including launching Much Digital Studios; signing landmark program supply and branding agreements with HBO, HBO Max, SHOWTIME, and Comedy Central; the national expansion of The Movie Network/HBO; and commissioning of top-rated original programming such as LETTERKENNY and HIGHWAY THRU HELL.
In 2017, Pearce was one of 35 women from around the world accepted to the International Women’s Forum (IWF) Leadership Foundation Fellows Program where she participated in leadership training at Harvard Business School and INSEAD. In 2016, Pearce was honoured with Women in Film & Television – Toronto’s Crystal Award for Outstanding Achievement in Business.
Pearce serves on the boards of Discovery Channel Canada as Chair, and as Director on CTV Specialty Television Inc. In addition, Pearce is Programming Chair and Director of Canadian Club Toronto; an Executive Board member of Alpine Canada, and serves as a member of the advisory boards of Canada’s Top 40 Under 40, as well as York University’s Schulich School of Business MBA Program in Arts, Media & Entertainment Management.