Session

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Monday, June 13
1:00pm - 1:30pm
Alberta

Dissecting the ME-TA-VERSE

Monday, June 13
1:00pm - 1:30pm
Alberta

Dissecting the ME-TA-VERSE

Leading global entertainment, talent, and sports agency UTA, and leader in modern media, Vox Media have teamed up on a consumer study to dissect the metaverse and uncover the fundamental role brands, media, and entertainment IP can play. The study, presented publicly for the first time on the Banff stage, will share how recognizable content, products, and unique experiences driven by franchises will underpin the success of the metaverse.