Speaker Shelby Bier
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Marketing Analyst, UTA Entertainment & Culture Marketing
United Talent Agency
Shelby Bier is a marketing analyst in the Entertainment & Culture Marketing department at leading global talent, entertainment and sports company UTA. In her role, Bier helps brands craft their entertainment marketing strategies. Using a blend of analytics, consumer research, and market intelligence, she works closely with corporate clients across industries to evaluate cultural opportunities, talent partnerships, and measure success. Bier also develops thought-leadership studies on the entertainment landscape which have been featured in publications such as Variety, AdWeek and The Los Angeles Times.
Speaking on: Dissecting the ME-TA-VERSE