Speaker Shelby Bier

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Shelby Bier

Marketing Analyst, UTA Entertainment & Culture Marketing

United Talent Agency

Shelby Bier is a marketing analyst in the Entertainment & Culture Marketing department at leading global talent, entertainment and sports company UTA. In her role, Bier helps brands craft their entertainment marketing strategies. Using a blend of analytics, consumer research, and market intelligence, she works closely with corporate clients across industries to evaluate cultural opportunities, talent partnerships, and measure success. Bier also develops thought-leadership studies on the entertainment landscape which have been featured in publications such as Variety, AdWeek and The Los Angeles Times.

Prior to her role at UTA, Bier was a senior research analyst at BuzzFeed, where she consulted on brand, content, and product strategy. While at BuzzFeed, she led multiple thought-leadership studies, including one on influencer marketing that brought in revenue for BuzzFeed talent.

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures

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