Amy Friedman is Head of Kids & Family Programming, Warner Bros. responsible for the creative and strategic guidance on kids and family programming for Cartoon Network and Boomerang, as well as the development and production of kids and family content for HBO Max.
Friedman oversees strategy for new and current series, acquisitions, and co-productions globally for kids and family across the WarnerMedia portfolio of kids brands, while working in close collaboration with the animation studios, Warner Bros. Animation and Cartoon Network Studios.
Friedman is an accomplished veteran of the kids and family business. Prior to being appointed Head of Kids & Family Programming for Warner Bros., Friedman served as senior advisor on programming and creative responsibilities for Cartoon Network. She has also served in senior creative management roles at Nickelodeon, Noggin, TeenNick, Scratch (Viacom's in-house Millennial innovation lab), Sprout, and Universal Kids. Friedman is the Founder and President of Redhead Consulting, a brand creation and content development company focused on kids, teens and families. Her work in branding, inclusive storytelling and pro-social content has earned multiple Peabody, Beacon, Cable Ace, and Creativity Awards.