Session

Monday, June 15
2:00pm - 2:45pm
Cascade

Optimists Only: Building Content Businesses in a “Shrinking” Market

Optimists Only: Building Content Businesses in a “Shrinking” Market

Monday, June 15
2:00pm - 2:45pm
Cascade

Optimists Only: Building Content Businesses in a “Shrinking” Market

Consolidation headlines suggest fewer buyers, fewer slots, and a tougher path to growth. So why are some companies still optimistic about the future?

This conversation brings together operators who are actively building and backing content businesses across multiple fronts. Rather than retreating in the face of industry contraction, they’re rethinking what a scaled content business looks like in 2026 and beyond.

Expect a candid discussion on where capital is really flowing, how business models are evolving, and where they are placing bets, including YouTube, vertical video, creator representation, as well as "traditional" high quality scripted and unscripted film and television.

Where are the real opportunities right now? What’s overhyped? And what does a “successful” content company even look like today?

Featuring:

Drew Buckley

Group President & Chief Operating Officer

Propagate Content

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Ed Simpson

Founder & Managing Partner

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Jennifer McCarron

President of Kids, Family and Young Adult

Blue Ant Media

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Moderating:

Sam Sniderman

President

Electric Palm Media

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All BANFF landscape and event photos courtesy of Kristian Bogner Photography.

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