Session
Monday, June 15
1:00pm - 1:45pm
Ivor Petrak
Making It Click: Brand-Funded Content
Making It Click: Brand-Funded Content
Monday, June 15
1:00pm - 1:45pm
Ivor Petrak
Making It Click: Brand-Funded Content
This panel will unpack the evolving relationship between creativity, technology, and accountability in brand storytelling. What happens when the mandate isn’t just to tell great stories — but to move product, protect shareholder value, keep it entertaining, and drive cultural relevance? The conversation explores how brand-funded entertainment can serve both art and enterprise without compromise. And when NOT to ‘go there.
Featuring:
Moderating:
.png)
