Session

Tuesday, June 16
1:30pm - 2:15pm
Ivor Petrak

The Director’s Cut: AI, Automation, and the Value of Human Creativity

Tuesday, June 16
1:30pm - 2:15pm
Ivor Petrak

The Director’s Cut: AI, Automation, and the Value of Human Creativity

Artificial intelligence is already reshaping the creative process, raising a central question: under what conditions should it be used? In this session, the Directors Guild of Canada introduces two initiatives: the Filmmakers Manifesto on the Value of Human Creativity and the Low-Carbon GenAI Toolkit, developed with support from Telefilm Canada, which measures generative AI’s carbon footprint. Together, they argue that guilds do not simply respond to technological change, they help define it. Through discussion with directors, funders, and producers, this session explores what responsible AI adoption looks like in practice.