Session
Tuesday, June 16
3:00pm - 3:45pm
Ivor Petrak
Becoming Creator-Savvy: Making the Affordable Hit
Becoming Creator-Savvy: Making the Affordable Hit
Tuesday, June 16
3:00pm - 3:45pm
Ivor Petrak
Becoming Creator-Savvy: Making the Affordable Hit
As budgets shrink and episode orders tighten, the rules of storytelling, packaging, and distribution are being rewritten. For established creators, it’s a moment to adapt; for emerging voices — especially those from platforms like YouTube — it’s a chance to break through with a platform-aware approach from the start.
What can traditional TV learn from digital-native creators? How are projects being built to move across platforms? And how is Canada’s low-cost, resourceful model shaping a more agile, globally relevant industry? This panel explores how a creator-savvy mindset — grounded in agility, ownership, and platform awareness — can help content not just get made, but get seen and stand out. **This is a partner presentation.
Sponsored by:
Featuring:
Moderating:
.png)
