Speaker Joe Harbinson
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Previously, Joe co-founded and led the Group Digital team at Endemol Shine Group. This team was instrumental in creating a network of social-first channels and revitalising globally recognised brands such as Mr Bean, MasterChef, and Big Brother on YouTube & Facebook. These efforts laid the groundwork for what has become Banijay's thriving Social Video Network.
Joe's career began in the music industry, where he worked at EMI Music, identifying and collaborating with (then) emerging platforms like SoundCloud and YouTube. His role focused on protecting, promoting, and delivering content from EMI's extensive artist roster, which included iconic names like Katy Perry, Coldplay, and The Beatles. He later transitioned to Rightster (now Brave Bison), where he led YouTube operations for a vast network of over 2,000 channels.
Joe’s expertise lies in bridging traditional media with the evolving digital landscape, ensuring that brands and media companies not only stay relevant but thrive in the ever evolving Digital /Social Media environment.
Speaking on: Partner Presentation - The YouTube Playbook Driving Success for Media Companies
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