Dayna Zipursky has been a part of the Canadian production company, Neshama Entertainment, since it was created six years ago in partnership with MarVista Entertainment (which is now part of FOX Entertainment). She currently serves as Executive Vice President where she oversees development, business affairs, production and post-production teams while also managing Neshama’s production hubs across Canada.

Prior to being promoted to her current post, Zipursky served as Senior Vice President, Production Strategy, Post & Operations. As a key member of the Neshama leadership team, Zipursky has been instrumental in the company’s growth crediting her prioritization of collaboration and entrepreneurship, as well as her efforts to build strong, trust-based relationships across the industry.

Neshama Entertainment is a Canadian production company based in Toronto. Formed in 2018 by Arnie Zipursky, in partnership with Los Angeles-based distributor MarVista Entertainment, Neshama sources Canadian creative content and talent including writers, producers, actors, editors, directors, and cinematographers. At Neshama, Zipursky has been credited on projects such as The Way Home, Hallmark’s first original series in several years, which premiered in 2023 to tremendous success and earned it both a second and third season; Good Wife’s Guide to Murder, Designing Christmas, and Obsessed to Death. Dayna was also an integral part of creating a partnership with Bell Media & The CW to bring the Harlequin slate to production earlier this year. Prior to joining Neshama, Zipurksy spent seven years at Cambium Catalyst Entertainment (CCI).