Session

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Monday, June 9
10:00am - 11:00am
Ivor Petrak

Partner Presentation - The YouTube Playbook Driving Success for Media Companies

Monday, June 9
10:00am - 11:00am
Ivor Petrak

Partner Presentation - The YouTube Playbook Driving Success for Media Companies

As broadcasters and studios operate in an increasingly competitive environment, YouTube can play an important role in finding an audience, building loyal fans and driving meaningful business results.

In this discussion, we’ll talk to media leaders about how they’ve successfully leveraged YouTube to deliver incremental audiences, revenue and engagement, both on the platform and on other distribution services.