David Eilenberg is the Vice President and Head of Roku Originals. He is leading the charge to establish Roku’s free ad-supported streaming service The Roku Channel as a destination for both scripted and unscripted original content. He is responsible for overall strategic vision, creative strategy, go-to-market execution, as well as long-term growth goals and target audiences, both domestically and in international territories for Roku Originals. His team is bringing highly anticipated titles including “WEIRD: The Al Yankovic Story,” “To Paris For Love: A Reality Rom Com,” “Slip,” “Die Harter,” “Honest Renovations” and many more to millions of streamers to enjoy for free.
Before joining Roku, Eilenberg most recently served as chief creative officer at ITV America, responsible for the company’s creative strategy and growth opportunities across six production labels – ITV Entertainment, Leftfield Pictures, Sirens Media, Thinkfactory Media, High Noon Entertainment and Good Caper Content – and leveraging global formats for the U.S. market. Among the many series he has spearheaded are the multi-Emmy-winning Queer Eye (Netflix); Love Island (CBS and now Peacock in 2022); Hell’s Kitchen (Fox); The Chase (ABC); My Mom, Your Dad (HBO Max); and Rat in the Kitchen (TBS).
Prior to ITV, Eilenberg was senior vice president of unscripted development, late night and specials at Turner, overseeing such series as King of the Nerds and Cold Justice, as well as the late-night CONAN, starring Conan O' Brien. Before that he was head of development and current programming for Mark Burnett Productions where he helped develop and produce award-winning hits including The Voice, Shark Tank and Are You Smarter Than A Fifth Grader? A prolific creator, writer and producer, Eilenberg was head writer on Weakest Link and a writer on Da Ali G Show. He also was co-director/producer of the critically acclaimed documentary On Common Ground, and co-created the series Dismissed.