Mimi Blanchard has been in the Viacom family for over 15 years, making the leap from Home Entertainment & Acquisitions to Original Programming in 2009. While under the Home Entertainment & Acquisitions umbrella, she was responsible for the successful release of all BET Music Programming DVD tentpole specials including Celebration of Gospel, Hip Hop Awards and Walmart partnership launches with TI, Chris Brown, Ciara and the DVD launch of BET’s most successful Unscripted franchises, College Hill & Keyshia Cole: The Way It Is. She was also instrumental in securing the rights for Wu: The Wu-Tang Story, a documentary following the early careers of members of the internationally known and critically acclaimed hip hop group, Wu-Tang Clan.
Serving as Director of Original Programming & Development, she has had projects in the worlds of Scripted, Digital, Short Form content and television’s most diverse genre, Unscripted Reality. She has developed shows in crime, talk, comedy and lifestyle as well as docuseries with music artists Snoop Dogg & Jermaine Dupri, NFL superstar DeSean Jackson, the re-launch of Punk’d, and the social justice series, Cop Watch.
At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch. - Naveen Prasad, EVP and GM, Elevation Pictures