A seasoned sales and acquisitions executive, Farrokh joins Propagate from Electus International where he most recently served as Sr. Vice President, Head of Sales. In this role, he managed content sales and strategy to broadcast, home entertainment and digital media distributors. At Electus, he was responsible for the company’s first production/format deals in China, including a local version of “Fashion Star,” going on season 4 on SMG Group’s Dragon TV, and a local series of Running Wild with Bear Grylls on Dragon TV. Farrokh successfully brought the format “Bet on Your Baby” to China, where the local version aired for two seasons on state broadcaster CCTV1.
Prior to Electus, Farrokh worked on the international sales team at Shine International, where he launched the company’s Asia business, including its first deals in China for Masterchef with SMG. Previously, he held sales positions with Media Rights Capital. Farrokh started his career in the mailroom at William Morris Endeavor.