Speaker Alyson Walker
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Alyson is the VP of Brand Partnerships at Bell Media focusing on delivering custom creative
content solutions across many of Canada’s leading media properties and platforms. Alyson has
extensive experience in sales and marketing, sponsorship, content strategy, broadcast and digital
media and production.
In her previous role, Alyson led the network and broadcast teams at Maple Leaf Sports and Entertainment with the Leafs, Raptors and TFC. Prior to working in professional sport, she enjoyed immersing herself in Canadian amateur sport at the Canadian Olympic Committee.
Alyson was responsible for sponsorship sales and service, merchandise licensing and commercial rights management following her involvement with the Vancouver 2010 Winter Olympic Games.
Alyson holds an MBA from the Rotman School of Management at the University of Toronto, is a
passionate mentor in the areas of media and sponsorship and is actively involved with a
number of sport pursuits in her free time.
Speaking on: Integrating Brands into the Content Ecosystem
