Session
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Monday, June 11
2:15pm - 3:15pm
New Brunswick
Integrating Brands into the Content Ecosystem
Monday, June 11
2:15pm - 3:15pm
New Brunswick
Integrating Brands into the Content Ecosystem
The challenges of big production budgets, shrinking ad dollars and consumer advertising-fatigue have brought brands, broadcasters and producers closer together than ever before. This session will examine bleeding-edge strategies for incorporating brands into the world of content, storytelling and entertainment and how the right partnerships on the right content can be a rising tide that lifts all boats.
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