Speaker Andrew Peterson
Andrew Peterson is the Head of the Creator Economy Ecosystem at YouTube, where he oversees partnerships with organizations that are critical to enabling the creator economy to thrive.
In his role, Andrew and his team work with creator service providers, talent representatives and the influencer marketing agencies that support the next generation of independent content creators through to the largest media and entertainment partners globally to make YouTube a meaningful and sustainable part of their business.
Having worked at YouTube for almost a decade, Andrew first led YouTube’s sport business in the Asia Pacific, establishing YouTube as the home of highlights in the region as well as bringing live sports to the platform for the first time. For 6 and a half years until the end of 2025, Andrew was the Head of YouTube in Canada where he grew the YouTube creator economy to contribute $1.8B annually to Canada’s GDP, support over 35K full time jobs, forged new content partnerships as well as viewer experiences and was recognized by The Hollywood Reporter as one of Canada’s Top 25 Entertainment Dealmakers and Decision-Makers.
Prior to YouTube, Andrew worked at Universal Music for 5 years building their content creation and monetization division in the Asia Pacific as the industry pivoted from an ownership to access commercial model as well as 8 years at an Australian broadcaster as a producer on some of the highest rated shows in the country.
Speaking on: Banff World Media Festival
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