Session

Sunday, June 14
11:30am - 12:15pm
Cascade

The Questions Media Keeps Avoiding

Sunday, June 14
11:30am - 12:15pm
Cascade

The Questions Media Keeps Avoiding

Everyone agrees the industry is changing. Almost nobody agrees on what comes next.

The polite version of that conversation is everywhere. This session is interested in the other version.

In this provocative opening session, Adam Cunningham, CEO of Allied Global Marketing, takes on the questions the business too often avoids: from AI, advertising and audience fragmentation to cultural relevance, risk, collapsing assumptions and the growing disconnect between industry narratives and commercial reality.

This is designed to challenge easy consensus, provoke debate and surface the questions executives are asking behind closed doors, but rarely on stage.

This will not be a standard conference session or a polished talking-points exercise. It will be a sharp and honest opening conversation about where the industry is actually heading, what it is still pretending not to know, and what everyone should be talking about during the week ahead.