Session
Tuesday, June 16
11:30am - 12:15pm
Ivor Petrak
In Conversation With: Georgie Holt, FlightStory
In Conversation With: Georgie Holt, FlightStory
Tuesday, June 16
11:30am - 12:15pm
Ivor Petrak
In Conversation With: Georgie Holt, FlightStory
What if the biggest mistake in media right now... is waiting for permission?
While much of the entertainment industry is still chasing commissions, FlightStory is building something else entirely: an audience-first machine that doesn’t ask what platforms want... it tests what audiences can't ignore.
FlightStory’s Diary of a CEO, led by superstar Steven Bartlett, is now the world’s #2 podcast with nearly 16 million subscribers on YouTube and 80 million monthly views and listens – economics that rival legacy media.
What Bartlett, Holt and their team have built is a system. Not just for content, but for predicting culture. And according to Holt, that system points toward a very different future. One where the next billion-dollar media company is... built around a single human.
In this conversation, Holt pulls back the curtain on how FlightStory identifies what matters before it trends, turns creators into scalable franchises, and uses the internet not as a distribution channel, but as a live testing ground.
This isn’t about making content. It’s about engineering demand.
Inside the session:
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How a format becomes an ecosystem – and then a business
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How to read cultural signals and predict what audiences want next
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How digital platforms can function as a real-time R&D lab for new IP
Because what looks like storytelling… is actually data.
And once you see it, you can’t unsee it.
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