Session

Tuesday, June 16
12:30pm - 1:00pm
Ivor Petrak

YouTube: The Speed of Culture and Storytelling

Tuesday, June 16
12:30pm - 1:00pm
Ivor Petrak

YouTube: The Speed of Culture and Storytelling

The days of the top-down, carefully curated celebrity rollout or the predictable television premieres are over - so how do you tell a story that actually sticks?

Join Nicole Bell (Head of YouTube Canada) and Lainey Lui (Senior Correspondent, Etalk and popular celebrity gossip blog, LaineyGossip.com) as they discuss the changing rules of pop culture and storytelling. They will explore how modern fame is built, why niche audiences have replaced the mainstream, and how creators and stories cut through the noise to build lasting cultural resonance.