Session
Wednesday, June 17
9:30am - 10:15am
Cascade
The Power Of Fandom
The Power Of Fandom
Wednesday, June 17
9:30am - 10:15am
Cascade
The Power Of Fandom
How do you know if a property will translate into longform content? Just as important, how do you nurture the flywheel and keep the love (and revenue) flowing between seasons? These visionaries have harnessed fan fervor to build massive global juggernauts from Heated Rivalry and Culpa Mía to reality TV super-hits, including The Real Housewives franchise. Our panelists will share how they cultivate deeply engaged fans to extend stories beyond the screen through experiences, building and monetizing IP to drive loyalty, engagement and reach. This is your insider blueprint for finding your next mega fandom-fuelled hit.
Featuring:
Melissa Ahlstrand
Marketing Director, Americas, Hayu, NBCUniversal International Networks & Direct-to-Consumer
NBCUniversal
Moderating:
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