Asif is the Chief Global Diversity, Equity and Inclusion Officer at Warner Bros. Discovery. He was previously the Global Head of Diversity, Inclusion and Social Impact at adidas and has a long and rich career in the diversity and inclusion space with senior executive roles at The Telegraph Media Group, EY Financial Services and the City of London Police. He is a board member for the American Institute of Certified Public Accountants (AICPA) and a member of the board of advisors for Hedley May. Over his 20-year career he has worked in Europe, North America, South America, Middle East, Africa and
Asia.

Asif has been credited with impactful global Diversity, Equity and Inclusion activities and programs across organizations, that have created a strong sense of belonging for all and resulted in truly diverse workplaces. He has been key in building synergies between internal and external D&I efforts within organizations, ensuring diversity and inclusion is embedded in all elements of a business, resulting in innovative, creative and inclusive products and services.

He is a Multi-Award-Winning Diversity and Inclusion expert with a proven track record in D&I, Sustainability and Social Impact, being listed as one of the most influential Global D&I Leaders by Hive Learning, the CIPD’s Top 20 Power list and a LinkedIn Influencer. He is winner of numerous awards including the highly commended Head of Diversity Award at the European Diversity Awards and was honoured with an MBE in 2017 by the Queen and granted the freedom of the City of
London in 2016.

In 2023 Asif was granted an honorary doctorate by The Open University in recognition of his innovative and socially responsible business developments and exceptional contributions in the field of diversity, inclusion and belonging globally.

Speaking on: International Media Leaders: Charting the Course Forward