Speaker Lauren Frasca



Lauren Frasca

SVP, Content & Strategy

Warner Bros. Discovery

Lauren Frasca is SVP of Content and Strategy at Magnolia Network, where she has overseen hundreds of hours of content across linear, streaming and OTT, including the Emmy-nominated Fixer Upper: Welcome Home, Fixer Upper: The Castle and Magnolia Table with Joanna Gaines.  She came to the role from Facebook’s Creative Shop Studio team, where she worked with networks, studios and other IP owners to create and monetize innovative content across Meta, Inc. platforms. Previously, she held roles at both MSNBC and The Weather Channel’s longform teams, where she oversaw original programming from concept to production and scheduling. A veteran of the media industry, Lauren has held positions with Bravo, Wall to Wall Media, Atlas Media and NBCUniversal, and has developed pilots, series and specials for Facebook Watch, National Geographic Channel, GSN, The History Channel, and Food Network, to name a few. Lauren has a BA from Tufts University and an MBA from Columbia Business School.

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures
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