Session

You are not currently viewing the most recent Banff World Media Festival. Go to Banff World Media Festival 2025.

Tuesday, June 11
10:00am - 10:45am
Cascade

Disrupt Or Be Disrupted: The Media Industry In The Age of Enshittification

Tuesday, June 11
10:00am - 10:45am
Cascade

Disrupt Or Be Disrupted: The Media Industry In The Age of Enshittification

Enshittification, the gradual decline into irrelevance faced by media platforms that fail to evolve with their audience, is the sword hanging over every media owner's head. This era, characterized by rapid tech growth, domination and control, threatens to diminish your value, compelling an urgent shift from legacy approaches to innovative engagement. In this gritty guide, we challenge you to overhaul your strategy, placing the audience's preferences at the core. It's a clear call: disrupt your own models or be side-lined by those who will. For those daring to adapt, the future is bright; for the rest, irrelevance awaits.