Bing Chen

CEO & Co-Founder

Bing Chen is an impact founder, investor, and new world builder. He is Executive Chairman and Founder of AU Holdings: a family of companies that incubate and invest in multicultural creators, companies, and communities to rebalance socioeconomic equity. He is also Executive Chairman, Chief Executive Officer, and Co-founder of Gold House, the premier collective of Asian and Pacific Islander leaders dedicated to systemically unlocking socioeconomic equity for multicultural communities through unity, investments, and promotion. He is also General Partner and Co-founder of Aum Group, a premier multicultural film fund; and serves as a Board Director and Advisor to several leading digital media companies. Previously, he was YouTube's Global Head of Creator Development and Management, where he was one of the original and principal architects of the multi-billion dollar influencer ecosystem that supports 300 million creators worldwide. He is a Hollywood Reporter Next Gen Leader; a Hollywood Reporter Most Influential Agent of Change; Forbes 30 Under 30 honoree; American Advertising Federation Hall of Achievement and Jack Averett honoree; ABC News History Maker; Fast Company Brand That Matters; ADCOLOR Catalyst Honoree; Asia Society Asia 21 Young Leader; Magic Johnson's 32 Under 32 Leader; and Asian Chamber of Commerce Entrepreneur of the Year. Bing is a third culture kid across North America and Asia, finally graduating from the University of Pennsylvania. He was born in Knoxville, Tennessee, which becomes obvious at $11.99 buffets.