Speaker J. Joly

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J. Joly

Founder & CEO

The Coup

From his first job working as a theatre usher on a Canadian Military base in Germany, J has spent close to three decades working in media. During his undergraduate program at Queen's University he founded a rock group that recorded two albums and toured with acts that included The Tragically Hip, Wilco and Primus. After graduation, he directed award-winning shorts and at every level of production on films, television and commercials in Toronto. Relocating to Vancouver he founded Overinteractive Media to develop dimeRocker, a cloud-based platform designed to accelerate the creation of branded social games, gamification solutions and analytics strategies that was a finalist for "Best New Media Technology” at the 2010 CNMA Awards. His clients include Telus, CBC, Canada Games and CAA to name a few. Realising this platform could power a new kind of content studio, J co-founded The Coup Company to surface, market and finance independent screen-based creators. Productions to date have included: Wolfcop, Another Wolfcop, Hellmington and Humantown. He currently sits on the board for the Vancouver International Film Festival and is an advisor to the Academy of Canadian Film and Television.

Speaking on: Partner Presentation: Discovering New Voices

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures

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