Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Senior Director of Marketing, PepsiCo Global Snacks Group, Susan is responsible for developing and driving a cohesive, fully integrated global marketing agenda for Doritos, Cheetos and Sunbites, three of the company’s billion dollar brands.
Before joining PepsiCo’s Global Snacks Group, Susan spent more than a decade at PepsiCo Canada. In her most recent role as Senior Director of Marketing for the Frito-Lay Portfolio at PepsiCo Foods Canada, Susan led a team of passionate marketers in creating successful campaigns that drove profitable growth for brands including Cheetos, Doritos, Lay’s, Ruffles and Tostitos.
Susan is a Senior Executive with nearly two decades of business experience spanning all aspects of consumer marketing including brand strategy; advertising and communications; P&L management; cross functional team leadership; media planning: digital; social media; innovation; public and corporate communications; sports and event marketing and consumer insights. Susan is known for her leadership and collaborative approach of working with teams to deliver breakthrough, insight-driven consumer campaigns and programs that deliver growth.
As an accomplished marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, The Bessies, Media Innovation Awards and Canadian New Media Awards. She was also among Marketing Magazine’s prestigious Top 30 under 30.
Susan is also very active in her community. She holds a board position as the VP GTHL with the Leaside Hockey Association; a judge for the Globe and Mail’s Young Marketers Competition and the CMAs; a key note speaker for several North American Conferences and is an active supporter of TenThousandCoffees.com – a program dedicated to connecting today’s experts with tomorrow’s trail blazers.
Susan lives in Toronto, Canada with her husband Todd and their two sons. An avid athlete, Susan was a member of the Canadian Sailing Team, having campaigned for the 1992 and 1996 Summer Olympics. In her spare time you can find her on a sail boat or a ski hill or supporting her boys and their family’s passion for competitive sport whether it’s at a hockey rink, a road race or on the soccer field.
At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch. - Naveen Prasad, EVP and GM, Elevation Pictures?