Alyson is the VP of Brand Partnerships at Bell Media focusing on delivering custom creative content solutions across many of Canada’s leading media properties and platforms. Alyson has extensive experience in sales and marketing, sponsorship, content strategy, broadcast and digital media and production.
In her previous role, Alyson led the network and broadcast teams at Maple Leaf Sports and Entertainment with the Leafs, Raptors and TFC. Prior to working in professional sport, she enjoyed immersing herself in Canadian amateur sport at the Canadian Olympic Committee.
Alyson was responsible for sponsorship sales and service, merchandise licensing and commercial rights management following her involvement with the Vancouver 2010 Winter Olympic Games.
Alyson holds an MBA from the Rotman School of Management at the University of Toronto, is a passionate mentor in the areas of media and sponsorship and is actively involved with a number of sport pursuits in her free time.
At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch. - Naveen Prasad, EVP and GM, Elevation Pictures?