Sally Catto is the General Manager, Programming for CBC English Television. She oversees the strategic direction and programming of original and acquired scripted, digital original and unscripted programming for the network such as Schitt’s Creek, Workin’ Moms, Kim’s Convenience, Baroness Von Sketch Show, Anne, Alias Grace and The Great Canadian Baking Show.
In her role she has also overseen the re-branding of the documentary strategy and the revitalization of Arts programming.
Sally has a long history at the CBC from her earliest days in 2001 as an Executive in Charge of Production, Drama to her subsequent positions including Creative Head, Drama and Executive Director, Commissioned and Scripted Programming. During her tenure she has overseen such programming as Heartland, Murdoch Mysteries, Book of Negroes, Being Erica and Mr. D.
Sally has been recognized for her outstanding contribution to Canadian Programming, being named Playback’s 2015 Programmer of the Year, WIFT-T’s 2014 Crystal Award Winner for Creative Excellence and recently CBC was named Playback’s 2016 Media Company of the Year.
Sally started her career as a lawyer at Stikeman Elliott and Goodmans. She has also worked as a literary agent for film and television and at production companies including Accent Entertainment. She spent a year overseas at Australian broadcaster SBS working in scripted and business affairs.
At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch. - Naveen Prasad, EVP and GM, Elevation Pictures?