Advisory Board Members
Chief Consumer and Strategy Officer
Sarah Rose has worked in Public Service Broadcasting in the UK for over twenty years. She spent the first decade of her career in a variety of roles at ITV, starting as a Graduate Trainee and rising to be General Manager of the ITV Digital Channels. She moved to Channel 4 in 2006 as Head of Vod and Channel Development, overseeing the launch of C4’s on-demand service, 4OD, later that year. She then progressed to Director of Commercial and Business Development, running all non-ad sales revenue lines, before joining the Executive Team in 2016 as Director of Consumer Insight, which included management of C4’s award-winning Data Science operation. Earlier this year she was promoted to Chief Consumer and Strategy Officer, adding responsibility for all corporate strategy to her Insight and Data remit and ensuring that the consumer remains at the heart of Channel 4’s strategy.