Moyra is an award-winning producer, entrepreneur, and media industry innovator. She is the founder and CEO of Magnify Digital, a strategy agency specializing in products and services that enable creators to build large and engaged audiences around their TV, film and web content. Moyra and the Magnify team work with media and production companies, celebrity talent, financiers, and funders, across all genres, serving both kids and general audiences.
Magnify Digital began as a service agency, offering a turn-key solution for producers looking to outsource their audience building activities. Today, in addition to providing agency solutions, Magnify Digital delivers training (under the Magnify Discovery Lab banner). Our latest innovation, ViewerCentric™, is a software solution that makes it faster and easier for content creators to research, build, and measure digital strategies in-house. ViewerCentric™ will be released in Fall 2018.
Moyra is recognized as a thought leader on the subject of audience development, and content strategy. She is a published author, speaker, consultant, proud mom and apprentice to an eleven year old screen media expert.
At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch. - Naveen Prasad, EVP and GM, Elevation Pictures?