Jeffrey A. Hirsch is Chief Operating Officer for Starz.
Hirsch is responsible for overseeing Affiliate Sales, Marketing, Programming Operations and Research, Content Acquisition, Starz Distribution, and Technology and Product Development. Hirsch has played a key leadership role at Starz since joining in July 2015 as President of Global Marketing and Product Development. He oversees development of new Starz products and services for the company, including the launch of the STARZ app, the STARZ network rebrand and the repositioning of the STARZ ENCORE suite of services. Since Lionsgate’s acquisition of Starz in December 2016, Hirsch has also played a lead role in integrating Starz into the Lionsgate family and exploring opportunities for the two companies’ combined suite of OTT offerings.
Hirsch joined Starz in 2015 after serving as Executive Vice President and Chief Marketing Officer, Residential Services at Time Warner Cable. In this senior executive role since 2011, Hirsch was responsible for all Time Warner Cable corporate marketing activities to the company’s residential customers.
He received a Bachelor of Arts in Communications from the University of Pennsylvania and a Masters of Business Administration from The Amos Tuck School at Dartmouth College.
At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch. - Naveen Prasad, EVP and GM, Elevation Pictures?