The Pull of Premium Non-Fiction

Tuesday, June 12, 2018
10:00 AM - 11:00 AM
New Brunswick

With more deep-pocketed platforms fortifying their non-fiction content strategies, linear networks are taking bigger swings on tentpole, event programming. The battle for eyeballs is resulting in more premium, pricier content. But with viewership fragmenting, what are the metrics for measuring success for such content? And how is the pull of premium impacting schedules across the specialty network spectrum? In this session you’ll hear from the networks ramping up their premium non-fiction offerings, and the producers and dealmakers behind them.


Barry Walsh
Editor & Content Director
Banff World Media Festival


Jon Bardin
VP, Documentaries and Specials
Discovery Channel

Lisa Opie
Director of Factual
BBC Studios

Igal Svet
Senior Director, Development
National Geographic

James Younger
EVP of Factual Productions
Revelations Entertainment

In Partnership With

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures?


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