Integrating Brands into the Content Ecosystem

Monday, June 11, 2018
2:15 PM - 3:15 PM
New Brunswick

The challenges of big production budgets, shrinking ad dollars and consumer advertising-fatigue have brought brands, broadcasters and producers closer together than ever before. This session will examine bleeding-edge strategies for incorporating brands into the world of content, storytelling and entertainment and how the right partnerships on the right content can be a rising tide that lifts all boats.  


Jon Davids
Founder & CEO


Emma Eriksson
VP Marketing
General Mills Canada

Lisa Godfrey
VP, Original Content
Corus Entertainment

Marc Hustvedt
Above Average

Richard Stokes
Global Head of Content
Wavemaker Global

Alyson Walker
VP Brand Partnerships
Bell Media

In Partnership With

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures?


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