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Keeping Up With Kid Culture: A Disney Research Presentation

Tuesday, June 13, 2017
2:30 PM - 3:30 PM

Join Disney Channels Worldwide SVP of Consumer Insights Jane Gould as she unveils new proprietary research on the current state of kid culture for the two to 14 set in the US. In an effort to understand the culture being created by--and having an impact on--today's kids, the findings reveal that a distinctly different generation is emerging. This group is being shaped by shifting family structures, the explosion of creativity and their' drive to be creative, intersectionality in terms of gender ideas and cultivating personal interests, and a craving for new frontiers and a global perspective when it comes to content. And Jane will tell you all about it at this can't-miss session for anyone working in the children's content space.


Jane Gould
SVP, Consumer Insights & Programming Strategy, Disney Channels Worldwide
Disney Channels Worldwide and Freeform

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At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures?


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