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Roundtable: Making A Place For Canada In The Global Media Market: International Comparisons

Monday, June 12, 2017
3:00 PM - 4:00 PM

Canadian content has flourished over the last 30 years thanks in large part to the Government’s cultural policy objectives that were achieved through a labyrinth of regulations and quotas. Technology has quickly made this successful model obsolete leaving many Canadian creators and cultural entrepreneurs wondering how they will be able to find an audience in an increasingly crowded content market dominated by US-based multi-national conglomerates. Europe is facing similar challenges in that traditional players have long been the sole source of support for domestic content yet more and more audiences are migrating to large digital players like Netflix and YouTube. Data from Europe suggests that Netflix now accounts for nearly half of subscription video on demand services.  In response to this trend, the EU is moving vigorously to support domestic content markets and to require OTT services to meet domestic policy objectives. Join international delegates and experts to discuss whether similar policy tools make sense for Canada and will help promote Canadian cultural product worldwide.

  • Identify and assess the effectiveness of policy measures designed to protect domestic cultural services and products from Europe.
  • Is there a “right balance” of national and "foreign" imported cultural products available for domestic consumption in a given country? If so, what does that look like?
  • Are there elements of the EU approach that may make sense for Canada?


Bill Brioux
TV Columnist
The Canadian Press


Dave Forget
National Executive Director
Directors Guild of Canada

Vanessa Steinmetz
Senior Vice President, Production Financing, Film, Television & Digital, Entertainment One
Entertainment One Television

In Partnership With

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures?


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