Session

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AGENDA

Brands Creating Content

Tuesday, June 13, 2017
4:00 PM - 5:00 PM
NEW BRUNSWICK ROOM

Brands have been adapting to the creative world for some time now, especially with the influential inception of brand studios. Award-winning content has been produced from these internal studios, and brands are playing with many other avenues to create cutting-edge content as well. We will dive into the discussion over the chemistry of brand studios, and all of the successful alternative avenues that brands are taking to create influential, original content. Find out what brands are looking for from producers and how they have managed to create amazing, original, branded-partnership content. Join us as we discuss the science behind brands as creators through the expertise of our panelists.Brands have been adapting to the creative world for some time now, especially with the influential inception of brand studios. Award-winning content has been produced from these internal studios, but why aren’t more brands taking the plunge and following suit? Is there something wrong with brand intervention when it comes to creative content? We will dive into the discussion over the chemistry of brand studios, and all of the successful alternative avenues that brands are taking to create influential original content.  Join us as we discuss the science behind brands as creators through the expertise of our panelists.

Moderating:


Caressa Douglas
SVP, Global Strategic Partnerships
Branded Entertainment Network (BEN)


Featuring:


Jordan Bortolotti
Executive Vice President, Canada
Studio71

JC Cangilla
COO
New Form

Brian Tolleson
Head of Content & Managing Partner
Bark Bark

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures?

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